The psychology and motivations of shaving - a creative memorandum - Market Research and American Business, 1935-1965

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Field name	Value
Title	The psychology and motivations of shaving - a creative memorandum
Box Number	91
Report Number	2052E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1967 Find out more about this year
Document Type	Memorandum
Industry	Personal Products
Commissioned by	Leo Burnett Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	shaving, male consumer, electric shaver, consumer trend, symbolism, consumer trend, modernity, guilt, drug, shape, color, scent, social psychology, teenager, teenage consumer, gift Go to Glossary
Language	English