The psychology and role of the pub today and in the future - Market Research and American Business, 1935-1965

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Field name	Value
Title	The psychology and role of the pub today and in the future
Box Number	78
Report Number	1748D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1964 Find out more about this year
Document Type	Report
Industry	Sport and Leisure; Food and Drink
Commissioned by	Charrington United Breweries, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Charrington United Breweries, Ltd. Go to Business Biographies
Method	Interview; Focus Group
Keywords	bar, drinking custom, youth, young adult consumer, alcohol, beer, consumer trend, social psychology, female consumer, social class, price, pricing, brand preference Go to Glossary
Language	English