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| Field name | Value |
|---|---|
| Title | The psychology of TV commercials: a research study |
| Box Number | 6 |
| Report Number | 112C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Broadcasting |
| Commissioned by | Russel M. Seeds Company |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a Psychological Research Study on the Effectiveness of Television Programs and Commercials Golden Gloves commercial |