The psychology of bread – a psychological study of the appeals and motives at work in bread advertising and merchandising - Market Research and American Business, 1935-1965

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Field name	Value
Title	The psychology of bread – a psychological study of the appeals and motives at work in bread advertising and merchandising
Box Number	2
Report Number	43.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Conducted by	J. Stirling Getchell, Inc.
Method	Interview
Keywords	bread, baking, advertising, buying habits, attitude, food Go to Glossary
Language	English
Document linked to	An exploratory psychological study of consumer reactions to Cellophane and wax paper wrapped bread