The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title The psychology of car buying in the De Soto price class
Box Number 1
Report Number 013
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Conducted by J. Stirling Getchell, Inc.
Place New York, U.S.A.
Company
Brand DeSoto
Method Interview
Keywords
Language English
Document linked to The psychology of car buying: a psychological study undertaken to answer two vital questions about car buying
The car: "seven league boots"
Survey on state-of-mind of potential buyers of 1942 cars