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Title The psychology of gasoline and motor oil
Box Number 25
Report Number 680.1E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Energy and Utilities; Automotive
Commissioned by Weiner, Ohleyer, Reynolds & Baker
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Keywords
Language English
Document linked to Creative analysis of the sales and advertising problems of oil and gasoline
Letter re: gas and oil memo