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Title The psychology of identification - a creative memorandum on "Grandma Keebler"
Box Number 96
Report Number 2181E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Food and Drink
Commissioned by Leo Burnett Company, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Keebler
Keywords
Language English