The role of the NAM in increasing trade with former "off-limits" countries: preliminary outline of a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The role of the NAM in increasing trade with former "off-limits" countries: preliminary outline of a proposal for a motivation research study
Box Number	111
Report Number	2543A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1972 Find out more about this year
Document Type	Proposal
Industry	Manufacturing
Commissioned by	National Association of Manufacturers
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Association of Manufacturers (NAM) Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	commerce, manufacturing, United States, communist countries, foreign product, Eastern Europe, China, target market, export, prejudice, fear Go to Glossary
Language	English