The sales and advertising problems of Colgate dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company - Market Research and American Business, 1935-1965

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	The sales and advertising problems of Colgate dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company
Box Number	4
Report Number	82AA
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1949 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Colgate Palmolive Peet Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Colgate
Method	Interview; Test; Observation
Keywords	toothpaste, tooth powder, teeth, oral hygiene, brand switching, brand loyalty, advertising, sales, packaging, family, children, attitude, flavor Go to Glossary
Language	English
Document linked to	The sales potentials for ammoniated dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company The sales and advertising problems of Colgate dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company The sales and advertising problems of Colgate Dental Cream proposal for a psychological research study An experimental research study of the sales and advertising problems of Colgate toothpaste A psychological analysis of interviews conducted with twelve "Strike it rich" applicants