The sales and advertising problems of Embassy cigarettes: a psychological pilot study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The sales and advertising problems of Embassy cigarettes: a psychological pilot study
Box Number	4
Report Number	81D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1949 Find out more about this year
Document Type	Pilot Study
Industry	Tobacco
Commissioned by	Geyer, Newell & Ganger
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	P. Lorillard Company Go to Business Biographies
Brand	Embassy
Method	Interview
Keywords	cigarette, smoking, tobacco, sales, advertising, packaging, brand switching, brand awareness, buyer motivation, market share, customer profiling, worry, morality Go to Glossary
Language	English