Twelve criteria for a good brand name or trade mark - Market Research and American Business, 1935-1965

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Field name	Value
Title	Twelve criteria for a good brand name or trade mark
Box Number	66
Report Number	1428E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1961 Find out more about this year
Document Type	Report
Industry	General; Advertising
Commissioned by	Young & Rubicam
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	trademark, logo, brand awareness, marketing, name, promotion, brand choice, design, quality, modernity, symbolism, corporate image, signs and symbols Go to Glossary
Language	English