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Title Two phase summary of progress report: consumer phase of study: NID phase of study
Box Number 30
Report Number 794B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Cleaning Products; Clothing and Accessories
Commissioned by National Institute of Drycleaning
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand NID
Method Interview; Observation
Keywords
Language English
Document linked to Proposal for National Institute of Drycleaning
How the consumer really feels about dry cleaning
Proposal for a motivational research study on current consumer attitudes toward all types of dry cleaning establishments
How the consumer really feels about dry cleaning: a motivational study
A motivational research study on current consumer attitudes toward all types of dry cleaning establishments