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Title United States Savings and Loan progress report - tables 1-18
Box Number 18
Report Number 482.6A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Questionnaire
Keywords
Language English
Document linked to Savings institutions
A proposal for a psychological research study of the problems faced in planning an institutional advertising campaign for the United States Savings and Loan League
United States Savings and Loan progress report - tables 1-18
"Five promising new avenues in stimulating increased savings with Savings and Loan Associations" - part I executive summary of our findings and recommendations
Analysis and discussion of the evidence for our findings and recommendations
Analysis and discussion of the evidence for our findings and recommendations
Appendix of additional tables and interview data
Implications of New York Times report, December 9, 1960: "Advertising: Michigan Bank opens a drive against savings and loans"
Five promising new avenues in stimulating increased savings with Savings and Loan Associations
A problem analysis and proposal on the institutional image of Savings and Loan Associations
Progress report summary for a motivational research study on how to stimulate increased savings with Savings and Loan Associations through effective communications
Memo re: scope of study
Proposal for a continuous research program on the business opportunities and problems of Savings and Loan Associations
A problem analysis and proposal for a motivational research study to determine how to stimulate increasing savings with Savings and Loan Associations through effective communications
A problem analysis and proposal for a motivational research study to determine how to stimulate increasing savings with savings and loan associations through effective communications