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Title Untersuchungsbericht über die Kommunikationswirkung einer BASF-Cassetten-Anzeige
Box Number 116
Report Number 2695C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Electronics and Technology
Commissioned by J. Walter Thompson GmbH
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Keywords
Language German