Untersuchungsvorschlag für eine Image- und Marketinguntersuchung der Columbus Line - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Untersuchungsvorschlag für eine Image- und Marketinguntersuchung der Columbus Line
Box Number	115
Report Number	2668A.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1972 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Hamburg-Sudamerikanische Dampfschifffahrts-Gesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Frankfurt, Germany
Company	Hamburg-South American Steamship Company Go to Business Biographies
Brand	Columbus Line
Method	Interview; Test
Keywords	freight, shipping, commerce, marketing, promotion, attitude, Pacific Ocean, United States, Australia, New Zealand, brand image, corporate image, environment, competitor analysis, cost Go to Glossary
Language	German
Document linked to	Research proposal for an image and marketing survey of the Columbus Line A progress memorandum on a motivational research study for Columbus Line A motivational research study: improving the image and market for the Columbus Line, vol. I A motivational research study: improving the image and market for the Columbus Line, vol. II