Verschlag zu einer Motiv-Untersuchung zur Ergründung der besten Argumente für dem Verkauf von Flugreisen auf der Nordatlantik-Route - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Verschlag zu einer Motiv-Untersuchung zur Ergründung der besten Argumente für dem Verkauf von Flugreisen auf der Nordatlantik-Route
Box Number	51
Report Number	1129A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	09 Jan 1959 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Swissair
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Swissair Go to Business Biographies
Brand	Swissair
Method	Interview; Test; Focus Group
Keywords	airline, air travel, corporate image, marketing, promotion, psychometric testing Go to Glossary
Language	German