Vorschlag für eine Motivforschungsstudie über die Markt-und Werbeprobleme des Deutschen Wäscherei Verbandes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für eine Motivforschungsstudie über die Markt-und Werbeprobleme des Deutschen Wäscherei Verbandes
Box Number	69
Report Number	1498A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1962 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories; Cleaning Products
Commissioned by	Deutschen Waescherei Verband; German Laundry Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutschen Waescherei Verband; German Laundry Association Go to Business Biographies
Method	Interview
Keywords	female consumer, laundry, washing, marketing, public opinion, housewife Go to Glossary
Language	German
Document linked to	Progress report - motivational research study on marketing and advertising problems of German Laundry Association Schlussbericht zu einer Motivstudie über die Markt- und Werbeprobleme des Deutschen Wäscherei-Verbandes