Vorschlag für eine motivpsychologische Marktstudie - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für eine motivpsychologische Marktstudie
Box Number	102
Report Number	2320A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	05 Dec 1969 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Schiesser AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Munich, Germany
Company	Schiesser AG Go to Business Biographies
Brand	Schiesser
Method	Interview; Test
Keywords	brassieres, underwear, marketing, purchasing, female consumer, housewife, femininity, women, comfort, fashion, design, product personality, consumer trend Go to Glossary
Language	German
Document linked to	Motivpsychologisch Marktstudie über die Grundeinstellung der deutschen Frau gegenüber Miederteilen und Unterwäsche