Vorschlag für einen Packungstest Valmont - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für einen Packungstest Valmont
Box Number	107
Report Number	2457A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Tobacco
Commissioned by	Reynolds Cigarette Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Reynolds Cigarette Corporation Go to Business Biographies
Brand	Reynolds; Valmont
Method	Test
Keywords	cigarette filter, marketing, brand, packaging, sexual difference, smoker, smoking, health, design, public opinion, brand choice, brand awareness, brand preference Go to Glossary
Language	German
Document linked to	Bericht zu einem Packungstest für Valmont