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| Field name | Value |
|---|---|
| Title | Vorschlag zu einem Anzeigentest für Bess |
| Box Number | 97 |
| Report Number | 2197A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Document Type | Proposal |
| Industry | Personal Products; Household Goods |
| Commissioned by | Vereinigte Papierwerke GmbH &, Co. |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Brand | Bess |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Bericht zu einen Anzeigenstest für Bess |