Vorschlag zu einem Packungstest für Tempo - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einem Packungstest für Tempo
Box Number	108
Report Number	2483A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Proposal
Industry	Personal Products; Household Goods
Commissioned by	Vereinigten Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Tempo
Method	Interview; Test
Keywords	female consumer, attitude, packaging, paper towel, paper product, tissue paper, cleaning product, hygiene, housewife, tableware, table napkin, corporate image, cosmetics Go to Glossary
Language	German
Document linked to	Bericht zu einem Packungstest für die Tempo-Produktfamilie