Vorschlag zu einer Image- und Marketingstudie für Salamander - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Image- und Marketingstudie für Salamander
Box Number	109
Report Number	2515A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	12 Oct 1971 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Salamander AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Salamander AG Go to Business Biographies
Brand	Salamander
Method	Interview; Test
Keywords	shoes, marketing, purchasing, salesmen, female consumer, attitude, corporate image, fashion, comfort, price, pricing, design, social psychology, quality, market segmentation, housewife Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie für Salamander