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Field name | Value |
---|---|
Title | Vorschlag zu einer Image- und Werbeforschung für Mercedes-Benz-Pkw |
Box Number | 112 |
Report Number | 2587A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Proposal |
Industry | Automotive |
Commissioned by | Daimler-Benz Aktiengesellschaft |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Keywords | Go to Glossary |
Language | German |