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| Field name | Value |
|---|---|
| Title | Vorschlag zu einer Image- und Werbeforschung für Mercedes-Benz-Pkw |
| Box Number | 112 |
| Report Number | 2587A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Document Type | Proposal |
| Industry | Automotive |
| Commissioned by | Daimler-Benz Aktiengesellschaft |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Keywords | Go to Glossary |
| Language | German |