Vorschlag zu einer Konzeptionsstudie für Tria - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Konzeptionsstudie für Tria
Box Number	104
Report Number	2388A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 Jul 1970 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Lintas Werbeagentur BSR
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Lintas Werbeagentur BSR Go to Business Biographies
Brand	Tria
Method	Test
Keywords	laundry, housewife, female consumer, detergrent, marketing, hygiene, scent, washing machine, packaging, design, promotion, brand awareness, brand preference Go to Glossary
Language	German
Document linked to	Bericht zu einer Konzeptionsstudie für Tria