Vorschlag zu einer Motiv- und Imagestudie über Zyma SA, Nyon - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Imagestudie über Zyma SA, Nyon
Box Number	92
Report Number	2072A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 May 1967 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Zyma SA
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Zyma S. A. Go to Business Biographies
Brand	Zyma
Method	Interview; Test
Keywords	corporate image, pharmaceutical, drug therapy, marketing, public opinion, medicine, health, doctor, physician, safety, anxiety Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Imagestudie über Zyma SA, Nyon