Vorschlag zu einer Motiv- und Imagestudie für Bally - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Imagestudie für Bally
Box Number	105
Report Number	2424A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	11 Nov 1970 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	C. F. Bally AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	C. F. Bally AG Go to Business Biographies
Brand	Bally
Method	Interview; Test
Keywords	shoes, footwear, marketing, consumer, corporate image, purchasing, fashion, design, comfort, social psychology Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Imageuntersuchung für Bally Schweiz