Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung über die Stellung der DKV innerhalb der deutschen öffentlichen und privaten Krankenversicherungen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung über die Stellung der DKV innerhalb der deutschen öffentlichen und privaten Krankenversicherungen
Box Number	84
Report Number	1893A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1965 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Deutsche Krankenversicherung AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutsche Krankenversicherung AG Go to Business Biographies
Brand	DKV
Method	Interview; Test; Focus Group
Keywords	corporate image, insurance, health, public opinion, attitude, physician, doctor, psychometric testing Go to Glossary
Language	German