Vorschlag zu einer Motiv- und Marketingstrategiestudie über die Einstellung zum Nähen und zur Nähmaschine in Holland und in Flandern - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstrategiestudie über die Einstellung zum Nähen und zur Nähmaschine in Holland und in Flandern
Box Number	91
Report Number	2063A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	03 Apr 1967 Find out more about this year
Document Type	Proposal
Industry	Arts and Crafts
Commissioned by	Tavaro S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tavaro S. A. Go to Business Biographies
Brand	Elna
Method	Interview; Test
Keywords	sewing machine, female consumer, corporate image, marketing, purchasing, housewife Go to Glossary
Language	German
Document linked to	Final report on a study about "Elna" sewing machines in Holland and Flemish Belgium