Vorschlag zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey
Box Number	98
Report Number	2219A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Kunstseiden-Aktiengesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Method	Test; Interview
Keywords	clothing, textiles, marketing, male consumer, fashion, design, comfort Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey