Vorschlag zu einer Motiv- und Marketingstudie über Haushalteinwickler, Speziell Alufolien, in Deutschland - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie über Haushalteinwickler, Speziell Alufolien, in Deutschland
Box Number	92
Report Number	2073A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	12 Jun 1967 Find out more about this year
Document Type	Proposal
Industry	Food and Drink; Manufacturing
Commissioned by	Schweizerische Aluminium AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Schweizerische Aluminium AG Go to Business Biographies
Method	Interview; Test
Keywords	aluminum foil, marketing, purchasing, female consumer, food, packaging, housewife Go to Glossary
Language	German
Document linked to	Motiv- und Marketingstudie über Haushalteinwickler, Speziell Alufolien in Deutschland