Vorschlag zu einer Motiv- und Marketingstudie über Papiertücher (tissues) in Frankreich - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie über Papiertücher (tissues) in Frankreich
Box Number	101
Report Number	2311A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Method	Interview; Test
Keywords	paper towel, marketing, female consumer, tissue, hygiene, housewife, social psychology, corporate image, packaging, design Go to Glossary
Language	German
Document linked to	Bericht zu einem psychologischen Anzeigen-Konzeptionstest für Lavex