Vorschlag zu einer Motiv- und Marketingstudie über Papiertücher (tissues) in Frankreich - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie über Papiertücher (tissues) in Frankreich
Box Number	104
Report Number	2378A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Tempo
Method	Interview; Test
Keywords	tissue paper, marketing, female consumer, housewife, hygiene, health, social psychology, cosmetics, packaging, design, competitor analysis, brand choice, brand preference Go to Glossary
Language	German
Document linked to	Motiv- und Marketingstudie über Papiertücher in Frankreich