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Title Vorschlag zu einer Motiv- und Marketingstudie über das Sparen und das Image der Kantonalbanken
Box Number 103
Report Number 2354A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Financial Services
Commissioned by Verband Schweizerischer Kantonalbanken
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Method Interview; Test
Keywords
Language German
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