Vorschlag zu einer Motiv- und Marketingstudie für Sanilav - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie für Sanilav
Box Number	101
Report Number	2312A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1969 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Promena AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Promena AG Go to Business Biographies
Brand	Sanilav
Method	Interview; Test
Keywords	cleaning product, advertising, marketing, female consumer, housewife, housekeeping, hygiene, social psychology, quality, market segmentation, target market Go to Glossary
Language	German