Vorschlag zu einer Motiv- und Marketingstudie für Scotch Hair Tape - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie für Scotch Hair Tape
Box Number	105
Report Number	2400A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	19 Aug 1970 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Minnesota Mining Products AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Minnesota Mining Products AG Go to Business Biographies
Brand	Scotch
Method	Interview; Test
Keywords	hair, hairdressing, hair product, marketing, tape, female consumer, fashion, housewife, quality, hygiene, children Go to Glossary
Language	German
Document linked to	Motiv- und Marketingstudie für Scotch Hair Tape