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Title Vorschlag zu einer Motiv- und Marketingstudie für Scotchgard
Box Number 100
Report Number 2279A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Office and Stationery; Manufacturing
Commissioned by Minnesota Mining Products AG
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Brand Scotchgard; Scotch
Method Test; Interview
Language German