Vorschlag zu einer Motiv- und Produkttest-Studie über ein neues Geriatricum auf dem Hintergrund von KH3 und recaps depot - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Produkttest-Studie über ein neues Geriatricum auf dem Hintergrund von KH3 und recaps depot
Box Number	105
Report Number	2402A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Aug 1970 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Camelia
Method	Test
Keywords	feminine hygiene product, female consumer, sanitary napkin, hygiene, health, menstruation, housewife, tampon, packaging, design, color, price, pricing, comfort Go to Glossary
Language	German