Vorschlag zu einer Motiv- und Verpackungs-Studie für Pilca in Deutschland - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Verpackungs-Studie für Pilca in Deutschland
Box Number	88
Report Number	1989A.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Jul 1966 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Olivin GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Pilca
Method	Interview; Test
Keywords	hair removal, female consumer, beauty product, femininity, consumer trend, housewife, beauty, packaging, marketing, name, psychometric testing Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Verpackungstest-Studie für Opilca in Frankreich und Italien