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Field name | Value |
---|---|
Title | Vorschlag zu einer Motivstudie über Versandhaus-Kataloge |
Box Number | 94 |
Report Number | 2135A.1 Revised |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Retail and Wholesale |
Commissioned by | Neckermann Versand KGaA |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Neckermann |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Vorschlag zu einer Motivstudie über Versandhaus-Kataloge Bericht zu einer Untersuchung über Kaufmotive und Versandhauswahl von Neckermann- und Quelle-Kunden (unter spezieller Berücksichtigung der beiden Kataloge) |