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| Field name | Value |
|---|---|
| Title | Vorschlag zu einer Motivstudie über die Einstellung schweizerische Konsumenten zu Uhren ausländischer Herkunft |
| Box Number | 102 |
| Report Number | 2317A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Clothing and Accessories |
| Commissioned by | Werbeagentur H. Looser BSR |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | German |