Vorschlag zu einer Motivstudie über die Probleme der Umstandskleiner - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie über die Probleme der Umstandskleiner
Box Number	93
Report Number	2098A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1967 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	C & A Brenninkmeyer GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	C & A Modes, Ltd. Go to Business Biographies
Brand	C&A
Method	Interview
Keywords	clothing, marketing, female consumer, motherhood, housewife, pregnancy, femininity, family, merchandising, comfort, consumer trend, health, weight, design, fashion, advertising, promotion Go to Glossary
Language	German
Document linked to	Psychology and motivations of the pregnant woman