Vorschlag zu einer Motivstudie über die Werbe- und Verkaufsprobleme der Marken Schiesser und Tausendsassa - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie über die Werbe- und Verkaufsprobleme der Marken Schiesser und Tausendsassa
Box Number	60
Report Number	1323A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Tricotfabriken Schiesser A. G.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Schiesser AG Go to Business Biographies
Brand	Schiesser; Tausendsassa
Method	Interview; Test; Focus Group
Keywords	brand, fashion, male consumer, underwear, comfort, psychometric testing Go to Glossary
Language	German
Document linked to	Progress report on the role of underwear