Vorschlag zu einer Packungs- und Farbstudie für bunte Tempo- Taschentücher - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Packungs- und Farbstudie für bunte Tempo- Taschentücher
Box Number	109
Report Number	2490A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Tempo
Method	Interview; Test
Keywords	female consumer, attitude, marketing, packaging, tissue paper, housewife, price, pricing, design, attitude, public opinion, brand choice, brand awareness, social psychology Go to Glossary
Language	German
Document linked to	Bericht zu einer Packungs- und Farbstudie für bunte Tempo- Taschentücher