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| Field name | Value |
|---|---|
| Title | Vorschlag zu einer Pilotstudie für Waschmittel |
| Box Number | 119 |
| Report Number | 2813A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Cleaning Products |
| Commissioned by | Procter & Gamble |
| Conducted by | Ernest Dichter |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Report on a motivational and creative analysis of Cheer advertising and marketing strategy |