The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
| Field name | Value |
|---|---|
| Title | Vorschlag zu einer Untersuchung der Aufina-Werbung (Pre-Test "Ein vernünftiger Kredit …") |
| Box Number | 114 |
| Report Number | 2660A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Financial Services |
| Commissioned by | AWG, AG für Werbeplanung und -gestaltung |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Bericht zu einem Copytest für die Aufina Kleinkredit- Werbekonzeption 1973 |