Vorschlag zu einer Untersuchung des Marktes für Pfeifentabak und der Motive der Pfeifenraucher - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Untersuchung des Marktes für Pfeifentabak und der Motive der Pfeifenraucher
Box Number	107
Report Number	2456A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Tobacco
Commissioned by	Verein Schweiz. Rauchtabakfabrikanten
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Verein Schweiz. Rauchtabakfabrikanten Go to Business Biographies
Method	Interview; Test
Keywords	pipe, brand choice, packaging, smoker, smoking, health, consumer trend, buyer motivation, buying habits, male consumer, price, pricing, design Go to Glossary
Language	German
Document linked to	Motiv- und Marketingstudie über den schweizerischen Pfeifentabakmarkt