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Field name | Value |
---|---|
Title | Vorschlag zu einer psychologischen Untersuchung der Moltex- Produktfamilie auf dem Hintergrund der Konkurrenzprodukte |
Box Number | 108 |
Report Number | 2484A. Revised |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Personal Products |
Commissioned by | Vereinigte Papierwerke |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Moltex |
Method | Test; Focus Group |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Vorschlag zu einer psychologischen Untersuchung der Moltex- Produktfamilie auf dem Hintergrund der Konkurrenz-Produkte Bericht zu einem Packungstest für Moltex |