Vorschlag zu einer repräsentativen Besteck-Modellstudie für WMF - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer repräsentativen Besteck-Modellstudie für WMF
Box Number	106
Report Number	2451A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Household Goods
Commissioned by	Württembergische Metallwarenfabriken
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Württembergische Metallwarenfabrik Go to Business Biographies
Brand	WMF
Method	Interview; Test
Keywords	tableware, marketing, design, female consumer, housewife, homeware, quality, silverware, silver, consumer trend Go to Glossary
Language	German
Document linked to	Bericht zu einer Besteck-Muster-Studie