What a stepped-up national advertising campaign can do to enhance the status of Western Auto: a creative memo based on limited field research - Market Research and American Business, 1935-1965

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Field name	Value
Title	What a stepped-up national advertising campaign can do to enhance the status of Western Auto: a creative memo based on limited field research
Box Number	20
Report Number	540.3E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Winius-Brandon, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Western Auto Supply Company Go to Business Biographies
Brand	Western Auto
Method	Interview
Keywords	automobile, automobile supplies, car, automobile equipment, advertising, sales person, salesman, employee morale Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales and advertising problems of Western Auto stores Attitudes influencing present and potential Western Auto customers: progress report on a pilot motivational research study Attitudes influencing present and potential Western Auto customers: report on a pilot motivational research study Creative research memo on paint and tool advertising for Western Auto stores Letter proposal re: husband-wife motivations in purchase of Wizard appliances A creative research memorandum on Western Auto stores advertising Memo on Western Auto and the Davis tire