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Title What are the advantages and disadvantages to the consumer of the in-store bake-off of pastries and bread?
Box Number 62
Report Number 1370P.26
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Food and Drink; Retail and Wholesale
Commissioned by H. P. Hood & Sons
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand New York Times
Method Focus Group; Test; Interview; Questionnaire
Language English
Additional information Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market.
Document linked to The New York Times Grocery Research Workshop report: would consumers pay a little more money for a package of frozen waffles if it was different from the ordinary frozen waffles…?
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Do you think the pre-splitting of an English muffin at the bakery has an effect on the quality, freshness, or flavor?
What are the basic and underlying reasons why people buy wheat germ?
Do attitudes toward frozen baked goods justify the added expense as far as convenience, nutrients, flavor, novelty, any other attraction?
How would you use Pillsbury hot roll mix?
To what extent do husbands dictate the brands of bread that are purchased and used in the home?
How do frozen baked goods compare with fresh baked goods sold in both bakeries and supermarkets, with regard to quality, freshness and convenience?
How do women decide which brand of bread to buy?
Do children (not teen-agers) influence the brand of bread or packaged sweet goods items that are purchased by parent shoppers?